![]() While Trump might sometimes clash with Apple and Cook, the truth is they’re happy to get along when it’s good for them. A meeting for that is where Trump called Cook “Tim Apple.” He also sits on a workforce policy advisory board to the president. And Apple has been eager to deliver a big public thank-you to Trump with splashy announcements about investments in the US, which Trump name-checked during his 2018 State of the Union address.Ĭook has met with Trump in the White House and done public events with Ivanka Trump. The tax cut bill Trump signed in 2017 has been a huge windfall for Apple, which after the cuts dealt out a $100 billion stock buyback. Apple has also warned that Trump’s tariffs might force it to raise prices.ĭespite their public sparring, Trump and Apple aren’t enemies - at least not when it’s convenient. ![]() He has criticized Trump’s immigration policies and been vocal on family separation and the Muslim ban. On the campaign trail, he called for a boycott of the company, and he has often complained that Apple should build more of its products in the United States.Ĭook has spoken out against Trump too. Trump sometimes uses Apple as a punching bag. ![]() And that Trump keeps lying about it makes it even more awkward. The whole thing might seem silly (and it is), but it also highlights the awkward relationship between Apple and the White House - one where they seem to clash at some moments, but where they also play along in order to help advance each other’s interests. He changed his name on Twitter to just that - or, rather, Tim and the Apple logo. Apple CEO Tim Cook wants you to know he’s in on the joke after President Donald Trump mistakenly called him “ Tim Apple” during a recent event at the White House.
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